There are many organizations, national and local, that have done a great job organizing and getting the word out about the outsized contributions that small businesses make to our communities. One of those is the Small Business Saturday Coalition which we have joined to help spread the word about Small Business Saturday.
What will you be doing on November 24, 2012, the Saturday after Thanksgiving? Participating in Small Business Saturday of course! Heading into its third year, Small Business Saturday, which falls between Black Friday and Cyber Monday, is a day dedicated to local, independently-owned small businesses that create jobs, boost the economy and preserve neighborhoods across the country.
Last year, millions of Americans, shopped at independently-owned small businesses on Small Business Saturday. This year, we invite you to help make the day even bigger for small business. Here are ways your business can get involved and help support Small Business Saturday:
· Shop Small on November 24, 2012: By shopping small, you are showing your support for small businesses and creating goodwill within the communities where you work and live. Make a day of it by shopping with friends and dining out at your favorite small restaurants.
· If you are an independent business owner, make the day your own:
Small businesses are known for having outstanding customer service and offering unique products. Think about having special promotions and join forces with neighboring small businesses to create a block party or holiday event. Don’t forget to leverage Small Business Saturday marketing tools on www.facebook.com/shopsmall.
· Spread the word: Sign up for email updates at www.shopsmall.com and make sure to ‘Like’ the Facebook page (www.facebook.com/shopsmall). Tell your family, friends and loyal customers about Small Business Saturday on your social networks.
We’re excited to be part of the Small Business Saturday Coalition. We encourage all of you to shop small on November 24, 2012 and help spread the word. Let’s make Small Business Saturday, the biggest shopping day of them all - we’ll see you on Main Street!